About Us
Formed in 1980, the Alzheimer's Association advances research to end Alzheimer's and dementia while enhancing care for those living with the disease.
The brand of the Alzheimer's Association represents who we are and what we do. It is both a visual symbol of our dual mission of people and science and a commitment that guides us in our daily work in providing support, research, advocacy and education.
While we have changed our look over the years, we haven’t veered from our purpose: We are the Alzheimer's Association and our vision is a world without Alzheimer's and all other dementia®.
Purple is our signature color, combining the calm stability of blue and the passionate energy of red. Purple makes a statement about our Association and our supporters: we are strong and unrelenting in the fight against Alzheimer’s disease.